Why 9/10 Podcasts Fail After the First Three Episodes
March 7 2024 - Ryan Harper
Ryan is the trusted authority in the podcasting and video production industry. His company is used by established companies like Monster Energy, Cellev8, and many more.
The Silent Killer of Podcast Success: Once you see it, the reason why podcasts fail is obvious. But if you ignore this podcast-killing issue, you will fail. You're about to discover the truth about podcasting.
There are over 464 million podcast listeners worldwide, which is projected to reach 504.9 million by the end of 2024.
The average listener spends a whopping 7 hours per week glued to their favorite podcast app.
46% of U.S. weekly podcast listeners have purchased a product or service as a result of hearing a podcast advertisement.
These are the reasons why podcasting excites people.
Unfortunately, successful podcasting isn't as easy as just hitting 'record' and speaking from the heart.
Before you even touch a camera, you need to figure out what you're going to talk about.
As easy as that sounds, it's just as easy to get hung up.
How do you pick the best idea? How do you find out what your audience really cares about? What guests should you bring on?
These questions bog people down for days...even weeks.
Once you have the idea and strategy planned out, you need to set up your studio.
From picking the right room with right lighting...
To choosing the right equipment and ensuring your voice sounds crisp...
Setting up the studio demands considerable effort.
Then, you finally record the podcast.
If you're lucky, filming takes one try. But if something's off? You have to re-film, which again, means investing more time and energy into the project.
After recording is complete, the technical work begins...
- Cutting unnecessary parts, removing mistakes, and ensuring the conversation flows smoothly
- Adjusting the sound levels to ensure consistency throughout the episode
- Finding the right intro and outro music to reflect your brand identity
- Writing detailed show notes that summarize the episode
These tedious steps can take weeks to complete, and the worst part is...
It's not over yet.
Because once you upload the episode, you need to promote it.
Which means going back into your video...
Spending hours finding the right clips to repurpose on social media...
Writing the captions for each post...
And then deciding where and when to post each of them.
At this point, you may be thinking...
"All of this work for one episode?"
No wonder so many podcasts fail.
It's a ton of work....
It requires a ton of technical expertise...
And it takes a ton of time most people don't have.
Unfortunately, most people don't realize this before it's too late.
The good news is...
This doesn't mean starting a podcast isn't worth it. It is, as long as you have the right team handling it for you.
Because with the right team, you can enjoy all of the exciting, lucrative benefits...
Without worrying about any of the hard stuff.
All you have to do is show up, speak, and the rest is taken care of.
Speaking of which:
If you're looking for a team with decades of experience and a proven track record of success...you're in the right place.
Harper Belmont Media
How We Guarantee Podcast Success
Which Allows You To:
What Our Clients Say
The Hidden Costs of Hesitation...
As of February of 2024, the number of podcasts in the United States is 3.2 million.
As time goes on, that number is only going to grow. Meaning the longer you wait, the harder it will be to stand out and succeed.
If you don't want to be left behind, click the button below to fill out an application.
Due to a high volume of applicants and limited capacity, a $200 deposit is required upon submission. This deposit will be refunded if your application is denied or we don't end up working together.
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